What Jiu-Jiteiros Can Learn from a Non-Profit’s Social Media Campaign (Part 3 of 3)
By Marshal D. Carper
For the last two weeks, we have been talking about how to use social media to strengthen your community and create a lifestyle that persists outside of your gym. To make this guide more concrete, we have been referencing the social media campaign of Junior Achievement, using their challenges and their successes with online communities as a framework for jiu-jitsu communities.
Once you have created advocates and built an online community that reflects your offline community, the next step is to empower your advocates to spread the word about your gym for you.
When I reached this point with Junior Achievement’s fundraiser, we had built up so much momentum that advocates gladly promoted the fundraiser and related events to their friends and followers. Multiple journalists and bloggers wrote about the fundraiser and tweeted about it. Our Facebook and Twitter followers shared and retweeted our updates. And local celebrities plugged Junior Achievement through their websites and social media. On this front, Pittsburgh Dad was the highlight. If you don’t know Pittsburgh Dad, you’re probably not from Pittsburgh. Pittsburgh Dad YouTube videos have become a part of the local culture, and his following is enormous. When he posted about the fundraiser, our revenue skyrocketed almost instantly. Read Full Article Here |
